The AI-powered virtual studio that helps game developers go from dreams to launch — in half the time.
BUILD FASTER WITH THETATransform narrative, art, design, and marketing — all in one system.
Production timelines stretch for years. Teams burn out. Tools are fragmented. Creativity gets lost in execution.
Traditional game pipelines take 3-5 years.
Asset creation, iteration, and alignment are the biggest bottlenecks.
Even AAA studios are stretched thin.
Theta acts as a modular AI production team. Instead of replacing your tools, it connects them — helping you create faster, stay aligned, and ship smarter.
When you start a project in Theta, you don’t just upload files — you assemble a team using Companions. Each Companion represents a core part of the game development process: Concept Art, Writing, Storyboarding, Level Design, 3D Asset Creation, Marketing, and more.
Your Companions work alongside you and your team — giving you superpowers where you need them, and momentum where you’re building from scratch. Whether you’re a solo creator or a full studio, Theta scales to meet you at your current stage — and lifts you to the next one.
Unlike siloed tools, Theta builds a holistic understanding of your game’s world, characters, and mechanics — then uses that to drive consistent decisions across every asset.
As you describe your game, Theta builds and continuously updates your GDD — including systems, core loop, character breakdowns, setting, tone, and progression pacing.
Storyboards reflect narrative arcs. NPCs behave in line with lore. Even trailers match your genre and world — because Theta knows your game, not just your prompts.
Theta acts as modular AI companions to your production team. Instead of replacing your tools, it connects them — helping you create faster, stay aligned, and ship smarter.
| Feature | Theta (Unified AI Studio) | Traditional AI Tools (Siloed) | Old-School Manual Production (Siloed Departments) |
|---|---|---|---|
| Central Game Understanding | ✅ Yes — shared world, tone, mechanics | ❌ No — each tool is blind to the others | ❌ No — relies on long meetings and manual syncing |
| System Integration | ✅ Full — agents communicate and build together | ❌ None — assets/tool outputs often clash | ❌ None — manual hand-offs between teams |
| Production Speed | 🚀 Fast — Parallel, non-linear creation | 🐢 Faster task completion, but fragmented | 🐌 Very slow, sequential waterfall |
| Consistency Across Assets | ✅ Narrative, art, marketing aligned by design | ❌ Random — easy to lose consistency | ❌ Frequent misalignments across teams |
| Team Empowerment | 🤝 Amplifies your real team (or builds a virtual one) | 🔧 Only helps specialists one by one | 🧱 Heavy lift on each department individually |
| Iteration Cycles | 🔁 Rapid, context-aware iterations | 🔁 Faster per tool, but disconnected rework needed | 🔄 Long, manual revision loops |
| Onboarding New Team Members | ✅ Instant project context via Theta Companions | ❌ New hires need to learn 5+ tools separately | ❌ New hires need long ramp-up and knowledge transfers |
| Emotional Connection to Work | ❤️ Personal, co-creative process | ⚙️ Transactional, tool-focused | 📄 Bureaucratic, departmentalized |
From script to storyboard to protoype - here's what Theta can do in minutes.
Theta is positioned at the intersection of a$200B+ global gaming industry, with a $10B+ opportunity in creative production tooling, and a clear $200M+ initial beachhead among indie and mid-sized studios.
We know the bottlenecks because we lived them. Now we’re building the platform we always wished existed.
Award-winning AI systems engineer and XR strategist.
Former Yahoo/Verizon Media Sr Technical Product Manager / Sr Software Engineer.
Built the world's first AR ad platform and developed Yahoo’s XR content creation platform.
Early adaptor of realtime workflows for XR and Virtual Production. Prior grant recipient of Inworld AI and Reallusion.Focused on bridging the gaps and finding the overlap between business, creativity, and technology.
His previous clients and projects include Epic Games, Netflix, Google, Disney, Warner Bros, Star Wars, Marvel, and more.
